Founded in 1987 in Paris, A.P.C. (Atelier de Production et de Création) is in the image of its creator, Jean Touitou, a UFO in the world of fashion. Originally known for its raw denim, today it embodies relaxed elegance. Far from being basic, the brand follows a refined and sophisticated guideline: products with simple, timeless lines. The perfect illustration of “Parisian Chic”.